Yirah Mindset

Yirah Mindset

Yirah is the fear of the Lord — not dread, but reverence.

At YM, getting dressed is also a spiritual declaration.

Welcome

Yirah is the fear of the Lord — not dread, but reverence.

“The end of the matter; all has been heard. Fear God and keep his commandments, for this is the whole duty of man.”
Ecclesiastes 12:13ESV

From the shop

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What guides us

Five commitments, each anchored in Scripture.

  • Vision

    To glorify God in everything we do

    That every action of YM — from design to social impact — glorifies the name of the Lord.

    1 Corinthians 10:31

  • Vision

    To build a generation founded on Christ

    To form a generation that knows God, fears the Lord, and lives with purpose.

    Proverbs 9:10

  • Mission

    To express the Gospel through creativity

    To use fashion as a modern language for communicating eternal values.

    Matthew 5:16

  • Mission

    To live faith authentically

    To inspire people to live a true faith — not merely spoken, but reflected in character, in choices, and in the way they live.

    Romans 12:1

  • Mission

    To create community, not just customers

    To connect people through real testimony, fellowship, and faith lived together.

    Hebrews 10:24–25

Read them in full
Yirah Mindset

News from YM

New work, releases and worship nights. Not often.